Customer experience matters

So you know that you need a good customer experience strategy, but how do you go about developing one?

It’s ok to feel a little out of your depth on this one, even if you see your end-goals clear as day.

When considering your CX Strategy, there are a couple of key factors that will help you build a winning customer experience. These principles will help you develop a strategy that will meet your customer’s unique needs, and strengthen your relationship with them.

So when we talk about customer experience, we’re defining the interactions between a business and its customers, right?

Right.

And this interaction-strategy or CX strategy, includes every step of the customer journey from the moment they hear about you, to long after they have the receipt in their hand and walk out the door.

Before we get confused, remember last week when we spoke about how the customer service differs from the customer experience? Right, so the customer service targets the direct interaction with the customer and the brand, mostly likely through an employee or brand representative. But the customer experience is about the entire customer journey.

Great – now that we’re on the same page, let’s get to the good stuff.

It’s time to open your brand up to the reality that your business can improve. And when things are going well, it’s important to continuously find new ways to further improve efficiencies, to organise and to find ways to deliver a great customer experience.

1. Company culture
The first step in any customer experience strategy is to shift and realign company culture. If your customer is your number one priority, well then by reenforcing this vision, everyone in your company will will internalise the customer as their number one priority too. A successful brand shapes customers’ experiences by fundamentally embedding value proposition offering in every part of the busines. Therefore, a customer-centric culture should be one of the focus points of your customer experience strategy.

2. Understanding your customer
Before you can implement new changes or new policies, its absolutely crucial to take the time to understand your customers. Understanding who your customers are, and what their purpose for your organisation is, will be the foundation for your CX Strategy.

3. Use new-age tech to enhance your customer experience
Modern technology can help you understand your customers and deliver a great customer experience. From customer relationship management systems to social media, these new platforms provide opportunities for engagement and strengthening your relationships with your customers by delivering a personalised experience. By embracing new-age tech, your brand will be able to recognise changing demographics and use these technologies to keep on top of latest trends.

Building a CX Strategy may seem like a daunting task, but when partnered with the right human-centred solutions company, you can boost sales, increase customer engagement and loyalty and ultimately increase business value.

Join the ranks of organisations that are putting customer experience at the centre of their business strategies and invest in your customer.

Unlock your potential for generating new value for customers & your business.

Immersion Group is an international strategic human-centred solutions partner with a proven track record in deepening brand relationships with their customers. If you would like further information please contact shaunei@immersiongroup.co.za.

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