Joanna Freeman

Group Head of Relationships



Joanna has worked for over 20 years in client-facing roles, specialising in developing new business relationships. She is highly accomplished in relationship management and new business development with a career that spans across various industries including advertising, publishing, fashion and manufacturing.

Following the successful launch of her career, in 2000 Joanna shifted her focus, placing emphasis on new business development and supporting clients from a wide variety of business sectors across South Africa, UK, Europe, Middle East and USA.  

Joanna is a dynamic communicator with excellent interpersonal skills.  Dedicated to her role, Joanna takes an engaging approach to her work in a warm and approachable manner. She is passionate about, and highly skilled at cultivating, nurturing and maintaining business relationships. 

Born and raised in the UK, Joanna lived in South Africa for many years before moving to the East Coast of Spain where she now lives with her family. In her spare time, she enjoys spinning, Pilates and walking, absorbing the beautiful surroundings that she is grateful to be living in. She is also an avid cat lover.

Relationship Management99%
Strategic Partnerships95%
Growing Organisations100%
Spanish Food100%

Contact Info

Phone : +27 11 083 5580
Email :